RO MOLINA

Some design for what is. I create for what could be.

Hibrid digital artist
& creative leader

For over 13 years, I’ve been shaping brands through bold creativity, blending art and design across 3D, motion graphics, and digital storytelling. My work has been recognized internationally, including in Lürzer’s Archive’s 200 Best Digital Artists Worldwide.

Currently, I push the limits of simple automation, workflow efficiencies, and next-generation digital tools for content creation.

Let’s create something memorable.

Current role
& top Achievents at PepsiCo

Sr Art Coordinator (L8)
2023 - Current

At PepsiCo, I oversee a shopper marketing design team within the FLNA Content Development Unit, ensuring the seamless execution of creative projects.

Since I joined PepsiCo, I have led initiatives that drive efficiency, creativity, and team growth. From optimizing 3D workflows with a 90% time reduction to establishing the base workflow for creative projects, my focus has been on streamlining processes, fostering creativity, and empowering the FLNA team.

3D POS workflow Streamline Initiative

I led a 3D workflow optimization initiative that achieved nearly 90% time reduction, significantly improving efficiency in execution.

This project became a finalist for a company-wide award (MCC Awards), reinforcing its impact and success.

Beyond streamlining processes, the initiative also delivered substantial cost savings, surpassing the performance other innovation initiatives in measurable results.

3D Advocate

Before I joined PepsiCo, 3D work was handled exclusively by specialists and dedicated 3D designers.

To expand its use across the team, I have provided over 150 hours of training through 1:1 mentorship, workshops, and hands-on sessions, helping more than 20 full-time employees at different levels integrate 3D into their workflows.

This initiative has enhanced creative capabilities, improved efficiency, and empowered designers to take on more complex projects with confidence.

Leading a Young Team in a Non-Creative Environment

I have directly managed managed over 10 young designers in a sector primarily focused on execution rather than ideation.

To foster creativity, I introduced a pre-work phase and multimedia project workflows, guiding the team through ideation and strategic thinking before execution.

Leading by example, I took on over 60 projects in 2024, handling more tedious and execution-heavy tasks to allow my team to focus on more creative, high-impact work.

This approach has helped shift their mindset from executioners to creative contributors, empowering them to take a more proactive role in shaping their work despite the constraints of a content-driven environment.

Former work Experience

Leo Burnett Mexico

Sr Art Director
2020-2023

Ogilvy Mexico

Sr Art Director
2019-2020

FCB Mexico

Jr Art Director
2016-2019

During my time at Leo Burnett, I worked primarily on Mondelēz International brands, including Trident, Clorets, Bubbaloo, and later Oreo. I was responsible for developing visual concepts for campaigns, presenting creative ideas, and crafting brand visuals.

At Ogilvy, I was primarily part of the Telcel team, creating campaign concepts and developing visual assets. A while also co-directing digital production on set during campaign shoots, ensuring visual consistency and creative execution. This experience gave me hands-on insight into production workflows, enhancing my ability to bridge the gap between concept and final execution.

At FCB, I gained my first agency experience, working closely with my creative duo and developing digital content. My Lürzer’s Archive publication helped open the door to this role, giving me early industry recognition. Over time, I earned the trust of the Head of Art, leading senior designers in key pitches and proving my ability to contribute beyond my role.

PERSONAL MILESTONES

A recognition that highlights my commitment to craft, storytelling, and pushing creative boundaries. This achievement reflects years of honing my skills in digital art, 3D, and visual execution, demonstrating a personal dedication to excellence beyond commercial work. Having my work featured among the best in the industry twice, reinforces my drive to create impactful, visually striking, and conceptually strong pieces that stand out on a global scale.

THANKS!

Case Studies

Full Gallery